A Communicological Analysis on the Influence of Neoliberal Construction and the Communicative Power of Media in Governance Systems

Abstract

The neoliberal capitalist approach, mass media, and their patterns of communication, technological services, and cultural and creative industries have developed new hegemonic economic models and ideological diversities worldwide. These neoliberal approaches have affected every aspect of socio-ideological diversity, productive systems, and the cultural archetype of the masses, with neoliberalism occupying a prominent position. These processes of economic, technological, and media globalizations have facilitated and consolidated the expansion of the marketplace within the framework of post-truth strategic ideologies through global communicative phenomena. The role of neoliberalism as a structural factor has transformed the cultural reliabilities of the nations and has contextualized the elements of economic globalization over the past decades. The monetary structures have radically transformed the earlier media and cultural models and the process of communication. This authoritative facilitation of contemporary media standardization has structured and developed customizable media consumption with different lifestyles into pseudo-cultural processes. The convergence process of these different media businesses operates within industries combining the practices of financial capitalism and creative industries. The present media communication systems have developed patterns of the behaviour of consumers, with various personal devices, such as personal computers, smartphones, digital platforms, cultural hegemony, and algorithmic power, etc. These socializing and multidimensional hegemonic approaches of communicative users and their interactions have further prolonged neoliberal experiences both vertically and horizontally within consumer society. These neoliberal communicative processes have transformed idiosyncratic socio-cultural structures and reproduced a hierarchical world order through these mutually constitutive social phenomena. The related insights of this research further emphasize qualitative methodological approaches and open up new avenues for further research. The findings presented here aim to contribute valuable insights to the field and inspire further scholarly inquiries.